Data from GlobalWebIndex recently showed that social networking accounts for nearly 30% of the average internet traveler’s daily activity.
What does this mean for a blogger?
Well, it means you should have a presence on social media to promote your blog.
Studies have shown that 91% of marketers who invest as little as 6 hours per week on social networks increased exposure for their business. (Social Media Examiner, May 2015).
It is considered to be the top benefit of social media marketing.
You might have noticed too that Google search results often have Facebook posts at the top of the list.
In the previously mentioned Social Media Examiner report, 61% of people who invest a minimum of 6 hour per week in social media marketing saw improvements in search engine rankings.
Here are some statistics from Website Magazine:
80% of videos topping U.S. search engine results are from Youtube.
61% of Twitter ads are not targeted exclusively to either mobile or desktop users even though Twitter is a mobile platform.
53% of users on Instagram follow brands.
Facebook has shown a 120% increase in post promotions since 2013. 75% of brands promote their posts.
96% of Pinterest users leverage the network to gather product information and 93% of users plan to make purchases.
It might be good for you to learn how to use other social media as well.
You should absolutely post to social media after publishing your blog post. Make a habit of posting to Facebook, Twitter, Instagram, LinkdIn and any other social media platforms you are a member of.
When posting, make sure you have control of the page. Don’t post to pages owned by other people. You want to remain in control of your creations.
There are a number of tools that can help you post such as Hootsuite.
Hope this has been helpful and inspires you to make a social media companion sites for your blog.
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